1. Digital Integration: Begin with their natural habitat - the digital space. Offer intuitive apps and platforms where Gen Z can explore, understand, and purchase insurance with ease. Embedding AI-driven chatbots for immediate assistance can be particularly effective.

2. Educational Content: Use bite-sized, engaging content formats like videos, infographics, and interactive quizzes to explain insurance concepts. Platforms like TikTok, Instagram, and YouTube are ideal for this.

3. Interactive Workshops: Organise online webinars and workshops tailored for Gen Z. Use real-life scenarios they can relate to, showing the importance and benefits of having insurance.

4. Peer Influence: Gen Z values peer opinions. Encourage young policyholders to share their insurance experiences and benefits on social media. Collaborations with influencers can also help in presenting insurance as a relevant and essential product.

5. Flexible and Customisable Plans: Offer modular insurance plans that allow Gen Z to pick and choose coverages based on their current life stage and needs. They value personalisation and will appreciate insurance that grows and evolves with them.

By aligning the insurance buying experience with Gen Z's digital-first and interactive preferences, the industry can foster a deeper understanding and appreciation of insurance among this new generation.