Buying insurance can be a significant financial decision that can impact you and your family. Choosing an insurance plan includes several factors to consider. The most significant consideration in today's market is whether to buy insurance online or offline.

Here, we discuss which is better, buying insurance online or offline. To understand the better choice, you must first understand online and offline insurance.

What is Online Insurance?

Online insurance refers to buying insurance online rather than visiting an insurance agency branch. In simple terms, online insurance does not require human interaction. Online insurance includes insurance on property, liability, and life. Moreover, you can get information on your policy on digital insurance platforms, and the contract is signed digitally.

Benefits of Online Insurance

To fully understand whether you should buy insurance online or offline, you must understand the benefits of online insurance and compare it to offline insurance. Some of the main advantages of online insurance include the following:

• You can make an informed decision by comparing different insurance plans and understanding each component of your insurance instead of making a rushed decision in person.

• Online savings offer lower premiums than offline insurance since you buy directly from the insurance company rather than through an insurance agent. Hence, you do not have to pay a commission.

• It is quicker and simple, so you can do it on time rather than finding time to visit the branch.

What is Offline insurance?

Offline insurance refers to the typical method of buying insurance, either through an insurance agent or by visiting one of the insurance company's branches. Offline insurance allows you o deal with an agent that can guide you through the selection process.

Offline insurance is mainly preferred by customers who do not clearly understand what kind of insurance they need or what to look for in an insurance plan, relying on an agent to help them through the process.

Benefits of Offline Insurance

Some of the main benefits of offline insurance include the following:

• You can get help from an experienced agent who can manoeuvre you through selecting and buying an insurance plan, ensuring that you get accurate information and make the right decision.

• You can get different insurance plans, such as accidental death and illness coverage.

Which is Better: Offline vs Online Insurance

To put it simply, many prefer online insurance for several reasons. Some of the main reasons why people find online insurance better than offline include the following:

• Hassle-Free: Online insurance does not require lengthy forms and collection of documents. You do not require any documentation other than the basic details.

• Quicker: Buying insurance online helps you save time, as you do not have to visit a branch or meet with an agent, and it can be completed within a few minutes.

• Lower Costs: Insurance companies that provide online insurance do not incur as many operational costs as offline insurance providers. Therefore, they offer low-cost premiums than offline insurance.

• Greater Control: Offline insurance agents are driven by commission and tend to sell insurance that provides them with the greatest benefits. Online insurance offers greater control over your choices and allows you to compare different insurances to select the best one.

Bottom Line

When choosing between offline or online insurance, many carriers tend to go for the former. This is because the benefits of online insurance outweigh the benefits of offline insurance. However, the exact choice depends on the customer, as you might prefer getting insurance offline.


Wesurance is an Insurtech company in the U.K. providing a platform that empowers insurance companies and brokers to easily build, develop, and grow their digital insurance branches. Through a simple-to-use and easy-to-implement solution, you can build your own digital insurance quickly and with ease. No worrying about coding to integrate the digital insurance process into your insurance business. Learn more about us at https://www.wesurance.io/.